《Stone Age》
2025 KPHG International Fur Fashion Trend GALA Show
Type：Physical Show
Role：General Director/Creative Director
Project Overview：
Seventeen brands shared the runway under the unified theme “The Stone Age,” presenting the latest fashion trends.
Core Challenge:
How to build a runway experience with theme, narrative, and cultural value, while still allowing each brand’s personality to be seen—yet held together through a cohesive visual language.
Balancing unity and individuality was the key creative challenge.
Project Work:
Theme development, choreography direction, visual design, styling guidance, model casting, and on-site show direction.
《Radiance》
China Yuyao Fur Fashion Show
Type：Physical Show
Role：General Director/Creative Director
Project Overview：
Core Challenge:
A joint release involving multiple brands, ensuring harmony between the whole and each individual brand, and extracting as well as enhancing each brand’s unique spirit.
Project Work:
Concept planning, stage and set design, visual design, styling direction, model casting, on-site directing.
《Madame Butterfly》
China International Fashion Week
Type：Physical Show
Role：General Director/Creative Director
Project Overview：
Core Challenge: Creating an artistic atmosphere and reconstructing the overall visual identity of the garments.
Project Work: Theme planning, visual concept development, model casting, on-site direction.
《Oriental Future · Brilliant Ethnic》
Central University for Nationalities Runway Showcase
Type：Physical Show
Role：General Director/Creative Director/Digital Director
Project Overview：
Core Challenge: Harmonizing digital environments with physical elements; integrating digital technology with aesthetic innovation.
Project Work: Theme planning, visual concept design, digital stage art design, model casting, on-site direction, digital post-production.
《Peru Fashion Night in Beijing》
Type：Physical Show
Role：General Director/Creative Director
Project Overview：
Core Challenge: Supporting an international brand’s first landing event in China; aligning communication and coordination with global standards; realizing cross-cultural creative execution. Under the characteristics of premium and commercial products, pursuing style transformation and variation.
Project Work: Theme planning, styling direction, model casting, on-site direction.
More Project Moments
In the guardianship of fashion, the greatest reward is trust — and resonance.
