YAO STUDIO

Show Direction & Production

Building Complete Fashion Show Expression Systems

YAO STUDIO

From Concept to Execution, We Ensure Coherence, Clarity and Impact.

What We Build

Concept & Narrative Structure

Spatial & Visual System Design

Production & Technical Planning

Execution & On-site Direction

PROJECT TYPE

Physical Show

A show built within a physical space, focusing on narrative, spatial organization and live audience experience.

Hybrid Show

A unified show system integrating physical space and digital elements into a coherent narrative and visual structure.

Digital Show

A digitally constructed show experience, driven by narrative, visual language and rhythm rather than a replication of physical runways.

Building Complete Fashion Show Expression Systems

From Concept to on-site Execution

Direction & Structural

Starting Point of Show
Concept, Thematic Logic, and Overall Rhythm
Show Structure, Pacing Control, Transitions, and Emotional Flow
Execution follows a clear direction

Production & Execution

Making Structure Truly Happen
Budgeting, Timelines, Team and Coordination
Rehearsals, Blocking, Cue Control, and Real-time Decision-making
Execution serves the structure

Digital & Technology

Purpose-driven Use, No Showmanship
Digital, Hybrid and Virtual Extensions
CGI and AI visual systems
Technology enhances expression,
not replaces it

“Direction first. Execution follows.”

Yao H.

Show Art Director/Show Director